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Author Spanò, Carmen, author

Title Emerging dynamics in audiences' consumption of trans-media products : the cases of Mad Men and Game of Thrones as a comparative study between Italy and New Zealand / Carmen Spanò
Published London ; New York, NY : Anthem Press, 2021

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Description 1 online resource
Series Anthem series on television studies
Contents Cover -- Front Matter -- Half Title -- Title page -- Copyright information -- Contents -- Chapter 1-5 -- Chapter 1 Introduction -- A Complex Media Landscape -- Two Case Studies: Mad Men and Game of Thrones -- Methodology -- Chapter 2 Rethinking Audiences in a Trans-Media, Transnational Age -- The Importance of Researching Audiences -- The Concept of the Audience -- Audiences as "Active Users": Interpretation Theories and Audience Reception Studies -- Audiences and New Media -- Audiences and Media Fandom -- Comparative Audience Studies in the Convergence Era -- Conclusions
Chapter 4 The Peculiarities of Mad Men and Game of Thrones in the Trans-Media Ecosystem -- Mad Men -- Advertising the 1960s: The Notion of "Nostalgia" -- Hidden Identities and Social Masks -- Mad Men's Truth: Between Nostalgia for "A Place that Cannot Be" and Desire for a Time that is Yet to Come -- Official Trans-Media Structure of Mad Men -- Mad Men and Its "Centripetal Complexity" -- Game of Thrones -- Between Fantasy and Realism -- Game of Thrones' Ambivalent Pleasures: All the Nuances of the Human Being -- Official Trans-Media Structure of Game of Thrones
Game of Thrones' "Centrifugal Complexity": The Series as a Vehicle for Social Interaction -- Chapter 5 Trans-Media Storytelling and Fans' Modes of Engagement: An Overview -- The "Trans-Media Issue" -- Mad Men Versus Game of Thrones: How Narrative Complexity Matters for Trans-Media -- Where Do We Go From Here? -- End Matter -- Appendix I Survey Questions -- Questions about the TV Shows -- General Questions about the People -- Appendix II Focus Group Topics -- Bibliography -- Index
Summary The book investigates the new forms of agency possessed by national audiences with reference to two television texts: Mad Men (AMC, 2007-2015) and Game of Thrones (HBO, 2011-2019). Structured as a comparative study between two countries, Italy and New Zealand, the research aims to provide insights into the culturally specific similarities and differences that distinct audiences disclose in consuming the same texts
Bibliography Includes bibliographical references and index
Notes Online resource; title from digital title page (viewed on January 28, 2021)
SUBJECT Mad men (Television program) http://id.loc.gov/authorities/names/no2009196399
Game of thrones (Television program) http://id.loc.gov/authorities/names/no2011110818
Game of thrones (Television program) fast
Mad men (Television program) fast
Subject Television viewers -- Italy
Fans (Persons) -- Italy
Television viewers -- New Zealand
Fans (Persons) -- New Zealand
User-generated content.
Social media.
social media.
Fans (Persons)
Social media
Television viewers
User-generated content
Italy
New Zealand
Form Electronic book
ISBN 9781785275159
1785275151
9781785275166
178527516X