1. An audience perspective and media criticism -- 2. Encoding/decoding -- 3. Key concepts and alternative rallying points -- 4. The 'new phase' in audience research -- 5. Critical transposition -- 6. Cultural translation -- 7. Audience
Summary
"A critical overview of two decades of research into the television audience" -- [i]
Notes
Includes index
Bibliography
Includes bibliographical references (pages [153]-162) and index
