| Description |
pages cm |
| Contents |
1. An Overview -- 2. Literature Review -- 3. Methodology -- 4. Data Analysis -- 5. Findings and Discussion -- 6. Conclusions and Implications -- 7. Revisiting the Area -- App. I. Delayed Cases -- App. II. Timely Cases |
| Summary |
"Launching a new product into many countries is a major challenge for managers, particularly those who operate in industries with rapid technological change or in high internationalisation environments. This book focuses on the time dimension of international product launches using case-studies from Japanese, American and British firms such as Panasonic, Sony, Motorola and Nortel. Based on empirical information, the book provides insights into the theory and best-practice of this area."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
New products -- Management -- Mathematical models.
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Time to market (New products) -- Mathematical models.
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Product management -- Mathematical models.
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Export marketing -- Mathematical models.
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| LC no. |
2003043144 |
| ISBN |
0333794648 |
|
