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Author Chryssochoidis, George.

Title Rolling out new products across international markets : causes of delays / by George M. Chryssochoidis
Published New York : Palgrave Macmillan, 2003


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Description pages cm
Contents 1. An Overview -- 2. Literature Review -- 3. Methodology -- 4. Data Analysis -- 5. Findings and Discussion -- 6. Conclusions and Implications -- 7. Revisiting the Area -- App. I. Delayed Cases -- App. II. Timely Cases
Summary "Launching a new product into many countries is a major challenge for managers, particularly those who operate in industries with rapid technological change or in high internationalisation environments. This book focuses on the time dimension of international product launches using case-studies from Japanese, American and British firms such as Panasonic, Sony, Motorola and Nortel. Based on empirical information, the book provides insights into the theory and best-practice of this area."--BOOK JACKET
Bibliography Includes bibliographical references and index
Subject New products -- Management -- Mathematical models.
Time to market (New products) -- Mathematical models.
Product management -- Mathematical models.
Export marketing -- Mathematical models.
LC no. 2003043144
ISBN 0333794648