Title Stumbling giant : R.J. Reynolds in the 1980s / Robbin Derry and Sachin Walker

Published [Evanston, IL] : Kellogg School of Management, ©2006

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Human Resource Management Online

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Description 1 online resource (6 pages) Series Human resource management online (text) Summary This overview of R.J. Reynolds in the 1980s reviews the company's competitive position within the tobacco industry and describes the problems it faced in governance, leadership, and product development. This note serves as an introduction for two cases: The Uptown Cigarette (A1, A2, and B) and R.J. Reynolds's Dakota Cigarette (A1, A2, and B). For both of those cases, this case is best used as a preliminary reading distributed to the entire class prior to the other case components Notes Title from resource description page (viewed Aug. 7, 2014) HBS number: KEL184 Case number: 5-206-253 Bibliography Includes bibliographical references Notes This edition in English Subject R.J. Reynolds Tobacco Company -- Case studies SUBJECT R.J. Reynolds Tobacco Company. fast (OCoLC)fst00608440 Subject Tobacco industry -- Law and legislation -- Case studies Competition -- Case studies Competition. Tobacco industry -- Law and legislation. Genre/Form Case studies. Form Electronic book Author Walker, Sachin. Kellogg School of Management.

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