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Book Cover
E-book
Author Ferszt, Elizabeth, author

Title The Toms effect / Elizabeth Ferszt
Published Newcastle-upon-Tyne, England : Cambridge Scholars Publishing, 2019

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Description 1 online resource (128 pages)
Summary In 2006, the TOMS shoe company radically disrupted the for-profit business model, literally for good. In challenging what a money-making company could do with its earnings, TOMS incorporated a giving component within its business model, making giving intrinsic to each sale. For every pair of shoes sold, another pair would be given away to a child in need. Giving thus became 'good business' at both levels: in making money and in helping kids. The TOMS Effect is a book that explains and explores this phenomenon, through TOMS company history, as well as through major corporations like Walgreens,
Bibliography Includes bibliographical references
Notes Print version record
Subject Mycoskie, Blake
TOMS Shoes (Firm)
Social responsibility of business.
Social responsibility of business
Form Electronic book
ISBN 1527541630
9781527541634