1. Introduction: the what, why and who of leisure and tourism research -- 2. Approaches to leisure and tourism research -- 3. Starting out: research plans and proposals -- 4. The range of research methods -- 5. Reviewing the literature -- 6. Secondary data: sources and analysis -- 7. Observation -- 8. Qualitative methods -- 9. Questionnaire surveys -- 10. Questionnaire design -- 11. Research practice -- 12. Sampling -- 13. Survey analysis -- 14. Statistical analysis -- 15. Preparing a research report
Summary
"This edition retains the wide coverage of tourism and specific marketing of the first edition and, in addition, provides material covering recent developments. The book is practical in manner, examining a wide range of methods for market research and providing assistance on presenting information." -- WEBSITE
Notes
"First published in Great Britain in 1992"
Includes index
Bibliography
Includes bibliographical references and index
Credits
At foot of t.p.: ILAM
Performer
At foot of title page: ILAM, Institute of Leisure and Amenity Management