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E-book
Author Schwaighofer, Verena, author

Title Tourist destination images and local culture : using the example of the United Arab Emirates / Verena Schwaighofer
Published Wiesbade ; New York : Springer-Gabler, [2014]
©2014

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Description 1 online resource (xiii, 167 pages) : illustrations, maps
Series Bestmasters
BestMasters.
Contents Introduction -- The problem definition -- The status of research and topic relevance -- The aims and objectives -- The overall structure -- Image and destination brands -- TDI and branding -- Types of images -- Induced and organic image -- Transferred and perceived image -- Development of a TDI -- Challenges and obstacles --The United Arab Emirates -- The economic situation -- The political situation -- The infrastructure --The image of the United Arab Emirates -- The emirate of Dubai -- The emirate of Abu Dhabi -- The emirate of Ajman -- The emirate of Fujairah -- The emirate of Ras Al Khaimah -- The emirate of Sharjah -- The emirate of Umm Al Quwain -- A cultural perspective -- The Arabian culture and cultural standards -- The Religion of Islam -- Arabic language -- Behaviour and body language
The role of women in the society -- Traditional clothes -- Traditional food and beverages -- Theoretical orientation -- The elements of a TDI -- Factors of influence on a TDI -- Media and communication -- Communication process -- Media channels -- Print media -- New media -- Communication and motivation -- GAP Tourism Destination Image Formation Model -- The Five Cultural Dimensions by Hofstede -- The Iceberg Model of Culture -- Critical reflection -- The empirical research methodology -- The research process -- The research design -- The mixed method -- The qualitative media analysis -- The qualitative interviews -- The challenges of mixed methods -- Proposition building -- The operationalization -- The qualitative media analysis -- The data collection -- Print media -- New media -- The code manual
The data evaluation -- The qualitative interviews -- The method -- Expert selection -- The interview manual -- The data collection -- The data evaluation -- Data analysis and research findings -- Findings about UAE image developers awareness -- Findings about the organic image -- Findings about the induced image -- Findings about the transferred image -- Findings about critical topics -- Findings about women in the UAE -- Findings about behaviour and dress code -- Findings about open-mindedness -- Findings about the Emirati cuisine -- Findings about the "Cultural Capital" Sharjah -- Findings about a lack of culture -- Findings about artificial projects and local infrastructure -- Discussion and Conclusion -- Critical reflection -- Final results and future prospect
Summary An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country. First of all, a detailed theoretical overview referring to various image types, the current image transfer including critical topics related to the religion of Islam, women's role in society, behaviour, body language and dress code and the open-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given. In the empirical part, a mixed method, including a qualitative media analysis (focusing on print and new media of image developers as well as newspaper articles published by journalists in the United Arab Emirates and the surrounding countries) and qualitative expert interviews are selected as appropriate research methodology. Contents Image and Destination Brands The Image of the United Arab Emirates The traditional Arabian Culture Target Groups Researchers and students in the fields of management and innovation in tourism Executives in these areas The Author Verena Schwaighofer wrote her master thesis under the supervision of Prof. Dr. Sc. Othmar M. Lehner at the Department of Innovation and Management in Tourism at Fachhochschule Salzburg, Austria
Bibliography Includes bibliographical references (pages 121-136)
Notes Print version record
Subject Culture and tourism -- United Arab Emirates
Tourism -- United Arab Emirates -- Marketing
Tourism -- Technological innovations -- United Arab Emirates
SCIENCE -- Earth Sciences -- Geography.
TRAVEL -- Budget.
TRAVEL -- Hikes & Walks.
TRAVEL -- Museums, Tours, Points of Interest.
TRAVEL -- Parks & Campgrounds.
Culture and tourism
Tourism -- Marketing
Tourism -- Technological innovations
United Arab Emirates
Form Electronic book
ISBN 9783658045210
3658045213