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Book Cover
E-book
Author Frick, Melanie, author

Title Trekksoft : sell direct everywhere / Melanie Frick, Federico Lovison, Pamela Tschirky, Willem Hulsink
Published London : SAGE Publications Ltd, 2017
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary A shared passion for outdoor adventures drove three young men in Switzerland to found TrekkSoft in 2010 a company that offers an integrated software solution for online bookings in the tour and adventure segment with the ambition to become a dominant player worldwide. Despite serving customers from all over the world, TrekkSoft had only established one subsidiary in the U.S. in the four years after its inception. In October 2014, the second financing round was approaching. The founders knew that further geographical expansion was crucial to satisfy the investors' high growth expectations, but internally they disagreed on which market to target: Mexico or Australia? Although they always had a one-market-after-another approach, investors were pushing for faster expansion, which led to another question: Should they go in the direction of both markets?The case shows students how important the market selection process for internationalising startups is and at the same time how company growth is influenced by the speed of the internationalising process. From an entrepreneurial perspective the case demonstrates the need of finding the right balance between investors' demands as well as founders' expectations. In addition, the case allows students to understand the relevance of personal and professional networks
Notes Originally Published InFrick, M., Lovison, F., Tschirky, P., & Hulsink, W. (2014). TrekkSoft: Sell direct everywhere. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject TrekkSoft -- Case studies
Business planning -- Case studies.
Entrepreneurship -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Lovison, Federico, 1995- author
Tschirky, Pamela, author
Hulsink, Willem, author
ISBN 9781526427618 (ebook)