Introduction: Narratives of Consumption -- Pt. 1. The Cultural Authority of Style. 1. New Men and New Markets. 2. A Guide to Modern Living or 'I bet you haven't heard of The Face'. 3. A Visual Philosopher: Neville Brody. 4. A Gallery of Talented Individualists. 5. The Sexual Politics of Style. 6. A Homosocial Gaze: Ray Petri. 7. A Community of Men. 8. Feminine Exclusions. 9. Moving into the Mainstream -- Pt. 2. Commercial Epistemologies: Advertising, Marketing and Retailing since the 1950s. 1. Advertising: The Dynamism of Commercial Society. 2. The Age of Creativity. 3. Creative People Mark Two. 4. Splinter Groups, Factions and Tribes. 5. Bartle Bogle Hegarty: An Agency with 'Attitude'. 6. Gender Trouble. 7. Next for Men. 8. Plus ca Change? Commerce and Masculinity in the 1950s. 9. Montague Burton, the 'Tailor of Taste'. 10. Conclusion -- Pt. 3. Topographies of Taste: Place, Space and Identity in 1980s London. 1. London Metropolis: The Spaces of Consumption
2. Soho: Archaeologies of Bohemia. 3. Boulevards for the Fashionable and Famous. 4. Significant Others. 5. The Yuppie. 6. Homosexual Flaneurs and their Hybrids. 7. Some Conversations
Summary
Examines the construction of images of masculinity and the effect they have on identity, sexuality and sexual politics. Influences from black and white culture are explored as well as the ironies of class, colour and sexuality. [from publisher's advertisement]
Analysis
Consumption History
Great Britain
Consumption History
Great Britain
Notes
Includes index
Bibliography
Includes bibliographical references (pages 248-264) and index
