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Book Cover
E-book
Author John F. Kennedy School of Government. Institute of Politics.

Title Campaign for president : the managers look at 2012 / the Institute of Politics, John F. Kennedy School of Government, Harvard University
Published Lanham : Rowman & Littlefield Publishers, Inc., [2013]
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Description 1 online resource (xxii, 265 pages) : illustrations
Contents The decision to run for president -- The Republican primaries -- The Democratic strategy through the convention -- Super PACs -- The general election
Summary In this book, a distinguished group of presidential campaign staff, journalists, and political observers take us inside the 2012 race for the Republican nomination and general election, guiding us through each candidate's campaign from the time each candidate announced his or her intention to seek the presidency through the primaries, conventions, and up to election day. Meeting under the auspices of the Harvard University's Institute of Politics, the candid discussion allows us to learn about the motivations of each candidate, strategies they deployed, and lessons they learned. In
Notes "Published in partnership with the Institute of Politics at the Harvard Kennedy School."
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Campaign management -- United States -- Congresses.
Political campaigns -- United States -- Congresses.
Presidents -- United States -- Election -- 2012 -- Congresses
United States -- Politics and government -- 2009-2017 -- Congresses.
Genre/Form Conference papers and proceedings.
Conference papers and proceedings.
Form Electronic book
ISBN 1442222484 (electronic bk.)
9781442222489 (electronic bk.)
(print)