| Description |
1 online resource |
| Contents |
Cover -- Copyright -- Contents -- Contributors -- Preface -- Acknowledgements -- Introduction: setting the scene -- PART I Chinese mega-cities in the making: policies and governance -- 1. Developing and branding apolycentric mega-city: the case of Shanghai -- 2. Governing by the state: a study of the literature on governing Chinese mega-cities -- 3. Urban brand systems: an example from the Bohai Sea Economic Zone -- 4. Branding sustainable cities in China: global standards and local specificities -- 5. Promoting mega-city development through metropolitan governance: the case of the Pearl River Delta region -- PART II City branding and positioning: practices, principles and professions -- 6. Imagineering Chinese mega-cities in the age of globalization -- 7. City branding in China: practices and professional challenges -- 8. Strategic communication of mega-city brands: challenges and solutions -- 9. Branding city destinations: experiences of two metropolises in China: Hangzhou and Xi'an -- 10. (Failed) mega-events and city transformation: the green vision for the 2004 Olympic village in Stockholm -- 11. Heritage's place: heritage narratives in Chinese city promotional films -- 12. Open sourcing the city brand -- PART III Positioning cities: performance, distinctiveness and imaginaries -- 13. Catwalking the city -- 14. Innovation branding for FDI promotion: building the distinctive brand -- 15. Place-based brands: product origin, brand channels and global circuits -- 16. The making of the copy-cat city: accreditation tactics in place branding -- 17. Climate change politics and Hangzhou's 'green city making' -- Conclusion: branding a different species of cities? -- Index |
| Summary |
'This is fruitful cross-fertilisation between the perspective of business studies on brand making and the perspective of urban studies on place promotion. The studies are firmly grounded on Chinese mega-cities, yet relevant cases in the more developed world are critically reflected to illuminate the path to new practices of city marketing and governance in this emerging economy. These fascinating stories remind us of the policy mobility in this globalizing world - this is a book that will attract a wide audience across disciplines.'- Fulong Wu, University College London, UK |
| Notes |
Print version record |
| Subject |
Branding (Marketing) -- China
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Urban policy -- China
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Branding (Marketing)
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Urban policy
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China
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| Form |
Electronic book
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| Author |
Berg, Per-Olof, 1946- editor.
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Björner, Emma, editor.
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| ISBN |
9781783470334 |
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178347033X |
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1306706122 |
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9781306706124 |
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