Front cover; Contents; List of Figures; List of Tables; Preface; About the Authors; Chapter 1. An Overview of Content Knowledge; Chapter 2. Background Literature; Chapter 3. Factor Structure of Content Preparation; Chapter 4. Cross-Cultural Comparison of Content Preparation; Chapter 5. Guidelines for Content Preparation; Appendix A: Content Usability Survey for Study 1; Appendix B: Content Preparation Questionnaire for Study 2; Appendix C: Web-Based Survey of Content Information on E-Commerce Web Sites for Study 3
Appendix D: Content Preparation Questionnaire for Information Appliances for Study 4References; Index; Back cover
Summary
Content preparation is an integral part of the usability equation: it answers the question of what information is needed for effective decision making. This title provides a theoretical foundation and operational tools to effectively prepare content so that users are able to make correct decisions regarding the purchase of goods and services