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Author IDGD 2011 (2011 : Orlando, Fla.)

Title Internationalization, design and global development : 4th international conference, IDGD 2011, held as part of HCI International 2011, Orlando, FL, USA, July 9-14, 2011 : proceedings / P.L. Patrick Rau (ed.)
Published Heidelberg : Springer, 2011

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Description 1 online resource (xxii, 606 pages)
Series Lecture notes in computer science, 1611-3349 ; 6775
LNCS sublibrary. SL 3, Information systems and application, incl. internet/web and HCI
Lecture notes in computer science ; 6775. 0302-9743
LNCS sublibrary. SL 3, Information systems and applications, incl. Internet/Web, and HCI.
Contents Intro -- Title -- Organization -- Table of Contents -- Part I Cultural and Cross-Cultural Design -- A Study on the Application of Cultural Elements in Product Design -- Introduction -- The Cultural Elements of a Product -- Research Methods -- Analysis and Discussion -- Conclusion and Suggestions -- References -- Mobile Research: Benefits, Applications, and Outlooks -- Introduction -- Literature -- Study Overview -- Benefits of Mobile Research -- Immediate -- Longitudinal -- Captures Customers' Context -- Complements Existing Qualitative, Quantitative, and Data Analytics Methods -- Methodological Considerations -- Sample -- Completion Rate -- Level of Interactivity -- Extent of Context -- Best Practices -- Applications of Mobile Research -- Mobile Device/App Makers -- Event/Conference Organizers -- Hospitality Industry -- Merchandising/Advertising -- Media/Content Provider -- Upcoming Advancements and Conclusion -- References -- Discussion of Design and Experiential Marketing in Ming-Show Pottery Cultural Creative Product -- Introduction: The Background and Motivation of the Study -- Literature Review -- The Discussion of Experiential Marketing -- Ming-Show Pottery -- The Relationship between Product and Experiential Marketing -- Methodology and Procedures -- Research Object -- Methodology -- Research Procedures -- Results and Discussion -- The Analysis of Cultural Creative Product -- Investigation and Analysis of Industrial Operation Interview -- SWOT Analysis -- Ming-Show Pottery-Experiential Marketing Strategy -- Conclusions -- References -- Friendly Design and Interaction Relationship Study on Sitou Tea-Sipping Design of Cultural Product -- Introduction -- Literature Review -- Friendly Design in Cultural Products -- Sitou Cultural Image -- Methodology and Procedures -- Research Subject -- Methodology -- Research Procedures
Results and Discussion -- The Case Study of Friendly Design in Cultural Product -- Design of Innovative Tea-Sipping Cultural Product -- Design Evaluation -- Conclusion -- References -- Creating Effective Personas for Product Design: Insights from a Case Study -- Introduction -- Background and Our Research Approach -- Components of the Web Personas We Created -- Web Personas Uncovered -- An In-Depth Look at the Persona: It's Not What You Think It Is -- Personas Describe a Mentality and Behavior, Not an Actual Person -- Persona Does Not Equate to Market Segmentation -- Avoid Being Too "Fluffy" and Stay Relevant and Accurate -- Attitude vs. Behavior -- Personas Should Be Developed for a Particular Purpose -- Application -- Inform Product Requirements Using Personas -- Inform Design Using Personas -- Where Personas End and Additional Client Research Begins -- References -- Decision Support System for Industrial Designer Based on Kansei Engineering -- Introduction -- The Basic Structure of the DSS -- Inner and Outer Data flows -- DSS Interface -- Data Management Component (DMC) -- Model Management Component (MMC) -- Processor -- Data Report and Results -- Case Study -- Discussion -- References -- A Study of Framework and Process Development for Cultural Product Design -- Introduction -- Culture Features and Product Design -- Three Cultural Levels -- Fundamental Cultural Resources of Taiwan -- Design Theories Relevant to Cultural Products -- Cultural Attributive Analyses and Design Concepts Table -- Design Framework and Process -- Design Practices -- Conclusion -- References -- Exploration of the Cultural Product Design of the National Palace Museum from a Qualia Viewpoint -- Introduction -- The Derivative Product of the Greatest Treasure in the NPM -- "Jadeite Cabbage" -- An Analysis of the Form of "Jadeite Cabbage
The Interpretation and Meaning of Qing Jadeite Cabbage -- The Overall Evaluation of the Qing Jadeite Cabbage -- The Derivative Product Design of Qing Jadeite Cabbage -- Brand Authorized Licensing Project -- The Idea of Qualia Conceptual Cultivation -- Function to Human Feeling -- The Development of Product Design -- Attractive Quality -- Cs and 3 Levels' Cultural and Creative Design -- The Exploration of "Jadeite Cabbage" from the Qualia Viewpoint -- The Good Characteristics of the Derivative Product -- The Defects of the Derivative Product -- Conclusion and Recommendations -- References -- The Impact of Cultural Differences on Instant Messaging Communication in China and Germany -- Introduction -- Literature Review -- Culture and Communication -- Cross-Cultural Studies on Instant Messaging Communication -- Methodology -- Preliminary Study -- Development of Hypotheses -- Questionnaire Design -- Results -- Basic Instant Messaging Use Behavior -- Testing of Hypothesis One -- Testing of Hypothesis Two -- Discussion -- Theoretical Implications -- Practical Implications -- Conclusions -- References -- Culture-Centered Design: Culture Audit of Screen Designs for Educational Software in Saudi Arabia -- Introduction -- Cultural Analysis -- Educational Change -- Cultural Values -- Visual Analysis -- Examples of Websites Considered Sophisticated and Attractive -- Examples of Websites Popular with Young Saudis -- Colors Used on Library Sites of Saudi Colleges and Universities -- Microsoft Office Baseline -- Icon Usage: General issues -- Icons with Specific Cultural or Linguistic Problems -- Visual Themes and Customization of Backgrounds -- Text Size on Buttons -- Dual Language Pages -- Conclusions -- References -- Using Metaphors to Explore Cultural Perspectives in Cross-Cultural Design -- Introduction
Cultural Viewpoint Metaphors as a Top Level Frame for Cross-Cultural Hci Design -- Using CVM at Design Time -- An Experiment with Avis Website -- Methodology -- Procedures -- Results -- Conclusions -- References -- Cross-Cultural Design of a Groupware Application for Global Virtual Team -- Introduction -- Research Objective -- Research Framework and Hypotheses -- Methods -- Results -- Discussion -- Conclusion -- References -- Applying Local Culture Features into Creative Craft Products Design -- Introduction -- Literature Review -- Research Method -- Results and Discussion -- Conclusion -- References -- Part II Culture and Usability -- A Review of Driver Mental Workload in Driver-Vehicle-Environment System -- Introduction -- Fundamental Researches of Mental Workload -- Method -- Characteristics of Driver -- Characteristics of Vehicle -- Characteristics of Environment -- Measurement and Modeling -- Discussion and Conclusion -- References -- Testing Touch: Emulators vs. Devices -- Introduction -- Methodology -- Participants -- User Preparation -- Test Environment -- Measurements and Analyses -- Results -- Discussion -- Conclusions -- References -- Heuristic Evaluation and Usability Testing: Case Study -- Introduction -- Objectives -- Methodology -- Participants -- User Testing -- Collected Data and Analyses -- Results -- Conclusions -- References -- Analysis of the Applied Pattern of Distributed Computing Used in Simulation -- Introduction -- Related Works -- Concept of Distributed Computing -- Classification of Distributed Computing -- Application Situation of Distributed Computing -- Methodology -- Analysis of Application Situation of Distributed Computing in Simulation -- Carry Out Distributed Computing Using .NET Remoting -- Application of Distributed Computing in the Simulation of Human Sports Biomechanics -- Results -- Discussion and Conclusion
Summary This volume constitutes the refereed proceedings of the 4th International Conference on Internationalization, Design and Global Development, IDGD 2011, held in Orlando, FL, USA, in July 2011 in the framework of the 14th International Conference on Human-Computer Interaction, HCII 2011. The 71 revised papers presented were carefully reviewed and selected from numerous submissions. The papers accepted for presentation thoroughly cover the entire field of internationalization, design and global development and address the following major topics: Cultural and cross-cultural design, culture and usability, design, emotion, trust and aesthetics, cultural issues in business and industry, culture, communication and society
Bibliography Includes bibliographical references and author index
Notes Print version record
In Springer eBooks
Subject User interfaces (Computer systems) -- Design -- Congresses
User-centered system design -- Congresses
Human-computer interaction -- Congresses
Software localization -- Congresses
Electronic commerce -- Congresses
Computer networks.
Information retrieval.
Computational linguistics.
Electronic Data Processing
Computer Communication Networks
Information Storage and Retrieval
User-Computer Interface
information retrieval.
computational linguistics.
Informatique.
Electronic commerce
Human-computer interaction
Software localization
User-centered system design
User interfaces (Computer systems) -- Design
Genre/Form proceedings (reports)
Conference papers and proceedings
Conference papers and proceedings.
Actes de congrès.
Form Electronic book
Author Rau, P. L. Patrick.
LC no. 2011928801
ISBN 9783642216602
3642216609
3642216595
9783642216596
9783642216619
3642216617
Other Titles IDGD 2011