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E-book
Author Dolansky, Eric, author

Title Awesome Bits Games : managing a controversial pricing scheme / Eric Dolansky
Published London : SAGE Publications: SAGE Business Cases Originals, 2019
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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Jan Flenderson, marketing manager at Awesome Bits Games, was very concerned about the negative reaction to the latest company crowdfunding campaign. Though the numbers were good, and the project was on track to earn as much or more than previous projects, the tone and number of the online comments were more strongly negative than in the past. These comments were largely in reaction to a relatively high-priced add-on to the game being sold, called "the Swarm," and the pricing scheme that Flenderson had developed for it. Flenderson was having second thoughts about this pricing scheme and had come up with some alternatives for what could be done at this time, four hours into the campaign. She arranged an emergency meeting with the CEO, CFO, and lead game designer to develop a recommendation
Notes Description based on XML content
Subject Flenderson, Jan
Awesome Bits Games -- Finance
Awesome Bits Games -- Management
Crowd funding -- Case studies.
Video games industry -- Finance -- Case studies.
Video games industry -- Management -- Case studies.
Genre/Form Case studies.
Form Electronic book
ISBN 1526476126
9781526476128 (ebook)