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Book Cover
Author Campbell, Karlyn Kohrs, author

Title The great silent majority : Nixon's 1969 speech on Vietnamization / Karlyn Kohrs Campbell
Edition First edition
Published College Station : Texas A&M University Press, [2014]
Online access available from:
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Description 1 online resource (144 pages)
Series Library of presidential rhetoric
Library of presidential rhetoric.
Contents The great silent majority, November 3, 1969 / Richard M. Nixon -- Nixon, Vietnam, and the cultural context / Karlyn Kohrs Campbell -- A short history of US involvement in the wars in Vietnam -- Nixon's war rhetoric -- Nixon's rhetorical critics -- The power of Nixon's rhetoric -- Notes
Summary In his televised and widely watched speech to the nation on November 3, 1969, Pres. Richard M. Nixon introduced a phrase--"silent majority"--and a policy--Vietnamization of the war effort--that echo down to the present day. Nixon's appearance on this night framed the terms in which much of the subsequent civil conflict and military strategy would be understood. Rhetorical scholar Karlyn Kohrs Campbell analyzes this critically important speech in light of the historical context and its centrality to three other speeches--two earlier and one the following spring, when the announcement of the US invasion of Cambodia brought a far different response. She also sheds light on a discourse that generated much heat in a nation already seriously divided in its support of the war in Vietnam. The first single volume dedicated to this speech, this addition to the distinguished Library of Presidential Rhetoric provides the speech text, a summary of its context, its rhetorical elements, and the disciplinary analyses that have developed.--Publisher description
Bibliography Includes bibliographical references (pages 127-136) and index
Notes Print version record
Subject Nixon, Richard M. (Richard Milhous), 1913-1994 -- Oratory.
Nixon, Richard M. (Richard Milhous), 1913-1994. Great silent majority.
Presidents -- United States -- Messages.
Speeches, addresses, etc., American.
Vietnam War, 1961-1975 -- Protest movements.
Vietnam War, 1961-1975 -- Public opinion.
United States -- Relations -- Vietnam.
Vietnam -- Relations -- United States.
Form Electronic book
ISBN 1623490340
1623491444 (electronic bk.)
9781623491444 (electronic bk.)