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Author Prashar, Anupama, author

Title THANKYOU : from waste to resource / Anupama Prashar (Department of Operations Management, Management Development Institute, Gurgaon, Haryana, India)
Published Bingley, U.K. : Emerald Publishing Limited, 2019
©2019
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Emerald Emerging Markets    View Resource Record  

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Description 1 online resource (6 pages) : 21 illustrations
Series Emerald emerging markets case studies, 2045-0621 ; volume 9, issue 1
Notes The case helps to introduce some of the elements of strategic management process, which are vital for competitive advantage, particularly for the public utility services such as MSWM. It intends to achieve the following objectives: analyse the external environment for MSWM industry in India; analyse the internal organizational environment for a firms strategic competitiveness; introduce the concept of value and value chain understand the role of Stakeholder groups; understand the concept of publicprivate partnerships (PPP); and understand the role of technology in sustaining a competitive advantages
This case focuses on entrepreneurial venture of Gaurav Sharma and his team who intend to transform the landscape of Municipal Solid Waste Management (MSWM) industry in the country. THANKYOU (letsthankyou.com) is a Jaipur, India-based enterprise offering waste management solutions across different verticals. It was founded in 2016, following an opportunity in the waste management industry unleashed by the Government of Indias (GOI) new MSWM 2016 rules making it mandatory for the waste generators to manage (segregate, process, transport and disposal) their own waste. After initial examination of MSWM service scenario in the country, Gaurav and his two team members realize that a lack of integration among the multiple entities of waste management value chain is the root cause of the current poor state of affairs. So, they come up with an online marketplace, which offers a one-stop solution for the waste management of general households, residential settings and corporate. With initial projects implemented in the decentralized mode offering unit-level services such as door-to-door waste collection, on-demand waste pick-up and waste audits for corporate, the company has eventually got an opportunity of working on a centralized MSWM project for a leading hotel. Indeed, the company has the first mover advantage of entering the government controlled MSWM industry. However, to move forward, the THANKYOU team must address some fundamental issues in the industry: How to integrate the informal and formal sectors involved in waste management to achieve economies of scale? How to make land-filling the least preferred option of waste management? How to use technology to enhance the efficiency of MSWM value chain?
The case can add value to a course on strategic management at the post-graduate level. It highlights the role of external and internal environment analyses in the formulation of business strategy, ultimately leading to a firms strategic competitiveness. In a strategic management course, the case can be used to discuss introductory topics such as the analysis of internal and external environment; value creation by leveraging internal resources and capabilities; analysis of a firms dependence on its stakeholder groups; ascertainment of the profitability driver for a firms business model; and the concept of PPP
Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
Bibliography Includes bibliographical references and index
Subject Waste minimization -- India -- Jaipur
Strategic planning -- India -- Jaipur
Technology & Engineering -- Environmental / Waste Management.
Waste treatment & disposal.
Form Electronic book