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Book Cover
Author Weinschenk, Susan, author

Title 100 more things every designer needs to know about people / Susan Weinschenk
Published [Place of publication not identified] : New Riders, [2016]
Online access available from:
Safari O'Reilly books online    View Resource Record  


Description 1 online resource (1 volume) : illustrations
Contents How people see -- How people think and remember -- How people decide -- How people read and interpret information -- How people are influenced by stories -- How people relate to other people and to technology -- How creativity influences design -- How people's bodies affect design -- How people show and buy -- How generations, geography, and gender influence design -- How people interact with interfaces and devices
Summary "Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk's original 100 Things Every Designer Needs To Know About People as a "go-to book" for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn't stopped since the book was written, and new design challenges have emerged. Weinschenk's new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence."--Provided by publisher
Bibliography Includes bibliographical references and index
Notes Online resource; title from title page (Safari, viewed October 13, 2015)
Subject Human-computer interaction -- Psychological aspects.
Web site development -- Psychological aspects.
Web sites -- Design -- Psychological aspects.
Form Electronic book
ISBN 0134196139 (electronic bk.)
9780134196138 (electronic bk.)
Other Titles One hundred more things every designer needs to know about people