Business model innovation : the case of a learning network approach to O & M solutions in the Swedish wind energy industry / Maya Hoveskog & Fawzi Halila
Gamesa is an original equipment manufacturer of wind energy turbines. Established in 1976, the company now faces greater global competition and an increased need to put greater focus on operations and maintenance solutions. Thus, Gamesa has to engage in business model innovation process. The case depicts how Gamesa joins a research project that uses a learning network approach in the initiation phase of business model innovation that leads to insights applicable to Gamesa's important Swedish customer - the utility company, Varberg Energi
Notes
Online resource; title from home page (viewed on May 3, 2016)