Introducing Picture post -- Beauty's blueprint -- Fashion stories from everyday life -- Picture post shows life on less -- Britain and the first fashions of war -- Practical living with Picture post -- Picture post reports on wartime clothing initiatives -- Making and looking after clothes -- A fashion for fitness -- Epilogue : Picture post reports on fashion news from France -- Conclusion
Summary
Picture Post' magazine was made famous by its pioneering photojournalism, which vividly captured a panorama of wartime events and the ordinary lives affected. This book is the first to examine this fascinating primary source as a cultural record of women's dress history. Reading the magazine's visual narratives from 1938 to 1945, it weaves together the ways in which design, style and fashion were affected by, and responded to, the state of being at war - and the new gender roles it created for women
