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Book Cover
Author Duffy, Brooke Erin, author

Title Remake, remodel : women's magazines in the digital age / Brooke Erin Duffy
Published Urbana, IL : University of Illinois Press, [2013]
Online access available from:
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Description 1 online resource (xiii, 189 pages)
Contents Making the magazine: three hundred years in print -- Transforming the magazine: from print to bits -- Production tensions: new positions, routines, and gender roles -- Rethinking readership: the digital challenge of audience construction -- Inviting audiences in: interactive consumers and fashion bloggers -- Off the page: medium-specific approaches to content
Summary "What is a magazine? For decades, women's magazines were regularly published, print-bound guidebooks aimed at neatly defined segments of the female audience. Crisp pages, a well-composed visual aesthetic, an intimate tone, and a distinctive editorial voice were among the hallmarks of women's glossies up through the turn of this century. Yet amidst an era of convergent media technologies, participatory culture, and new demands from advertisers, questions about the identity of women's magazines have been cast up for reflection. This book offers a unique glimpse inside the industry and reveals how executives and content creators are remaking their roles, their audiences, and their products at this critical historic juncture. Through in-depth interviews with women's magazine producers, an examination of hundreds of trade press reports, and in-person observations at industry summits, this text chronicles a fascinating shift in print culture and technology from the magazine as object to the magazine as brand. This book draws on these findings to contribute to timely debates about media producers' labor conditions, workplace hierarchies, and creative processes in light of transformed technologies and media economies."--Provided by publisher
Bibliography Includes bibliographical references (pages 159-179) and index
Notes Print version record
Subject Women's periodicals -- Effect of technological innovations on.
Women's periodicals -- History -- 21st century.
Women's periodicals -- Marketing.
Women's periodicals -- Publishing.
Form Electronic book
ISBN 0252095227 (electronic bk.)
9780252095221 (electronic bk.)
(paperback; alk. paper)
(hardcover ; alk. paper)
(hardcover ; alk. paper)
(paperback; alk. paper)