Title Gender and consumption / Linda Scott

Published London : Henry Stewart Talks, 2013

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (39 min.)) Series Why we buy : understanding consumer behavior Henry Stewart talks. Business and management collection. Why we buy Contents Marking sex -- Enculturation -- Division of labor -- Women control consumption -- Sophia mind study in Brazil -- Women within the global economy -Consumption categories by sex -- Parks associates survey -- Female influence on household purchases -- Women and messaging & social media -- Future trends -- Implications for management Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Consumer behavior -- Sex differences Consumers -- Psychology Consumption (Economics) -- Social aspects Marketing -- Social aspects Shopping -- Sex differences Social media -- Marketing Women consumers. Consumer behavior -- Sex differences. Consumers -- Psychology. Consumption (Economics) -- Social aspects. Marketing -- Social aspects. Women consumers. Form Streaming video

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