| Description |
1 online resource |
| Contents |
Introduction. Labor and Gender in Japan's Digital Economy -- The Digital Economy -- Gender in the Digital Economy -- Labor in the Digital Economy -- Methodological Considerations I: Techno-social Assemblages and Technological Duplicities -- Methodological Considerations II: Virtual and Actual Selves -- Disidentifications: Women, Photography, and Everyday Patriarchy -- The "Girly" Photography Trend -- Family Albums as Projects of Disidentification -- Self-Portraiture and Disidentification -- The Digital and the Analog in Projects of Disidentification -- Conclusion: Photography and Feminism in Recessionary Japan -- The Labor of Cute: Net Idols in the Digital Economy -- The Net Idol Phenomenon -- The Production of Cute and Social Reproduction -- Human Capital Development in the Digital Economy -- Conclusion: The Labor of Cute as Invisible Labor -- Career Porn: Blogging and the Good Life -- Blogging Platforms and the Enclosure of Affective Labor -- Blog Tutorials as Career Porn -- Blogging, DIY Careers, and Invisible Labor -- Conclusion: Blogging and the Good Life -- Work Without Sweating: Amateur Traders and the Financialization of Daily Life -- From Savings to Online Trading -- Women's Paths to Trading -- Women's Aspirations Beyond Trading -- Conclusion: Amateur Trading and Affective Labor -- Dreamwork: Cell Phone Novelists, Affective Labor, and Precarity Politics -- Cell Phone Novelists and Affective Labor -- Dreamwork on Magic Island -- Cell Phone Novels and Precarity Politics -- Conclusion: Dreamwork |
| Summary |
"INVISIBILITY BY DESIGN examines Japanese women's Internet-based entrepreneurship in the late 1990s. Disadvantaged by a long recession, and entrenched in a historically patriarchal and discriminatory labor marketplace, many Japanese women in the late 1990s and early 2000s turned to Internet commerce as an alternative to the traditional labor market. Drawing from Marxist and neo-Marxist theories of labor, as well as ethnographic research with Japanese women bloggers, net idols, cell phone novelists, and online traders, Gabriella Lukács's book explores how, in the context of Japanese women's online labor practices, the search for meaningful work drove innovations in capitalist accumulation--in this case, Internet-driven labor and market practices. By anchoring her research in the "feminized" space of online DIY entrepreneurship, Lukács's INVISIBILITY BY DESIGN traces how the development of digital economies utilizes pre-existing local economic inequalities. Positioning these women's online DIY businesses at the intersection of affective labor and intellectual labor, this book thus highlights the ways in which various identities shape whose labor is gendered, made visible, and recognized as productive. Lastly, this book deploys theories of assemblage to theorize the relationship between young women, the technologies they use, and their audiences in terms of "techno-social assemblages," and argues that metaphors of "seduction and duplicity"--More than metaphors of "domination and resistance"--best describe the relationship between actants and participants in these techno-social assemblages"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
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Print version record and CIP data provided by publisher; resource not viewed |
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digitized 2020. HathiTrust Digital Library committed to preserve pda MiAaHDL |
| Subject |
Women-owned business enterprises -- Japan
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Internet and women -- Japan
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Electronic commerce -- Japan
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Women -- Japan -- Social conditions
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Women -- Japan -- Economic conditions
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Feminism -- Japan -- History -- 21st century
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SOCIAL SCIENCE -- Media Studies.
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Electronic commerce
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Feminism
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Internet and women
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Women -- Economic conditions
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Women-owned business enterprises
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Women -- Social conditions
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Japan
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| Genre/Form |
History
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| Form |
Electronic book
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| LC no. |
2019981237 |
| ISBN |
9781478007180 |
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1478007184 |
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