| Description |
1 online resource (x, 248 pages.) |
| Contents |
Managing the World Cup: Managerial Dimensions / Stephen Frawley and Daryl Adair -- Managing World Cup Legacy / John Horne -- Using New Media to Engage Consumers at the Football World Cup / Adam Karg and Daniel Lock -- Broadcasting the World Cup / Harry Arne Solberg and Chris Gratton -- Ambush Marketing and the Football World Cup / Simon Chadwick, Ran Liu and Des Thwaites -- The Challenge of Utilising World Cup Venues / Holger Preuss, Harry Arne Solberg and Jens Alm -- World Cup Stadium Development and Sustainability / Les Street, Stephen Frawley and Sarah Cobourn -- Beyond the Stadium: Football World Cup Fan Fests and Global Live Sites / Simone Eisenhauer, Daryl Adair and Tracy Taylor -- Managing Transport at the Football World Cup / Eva Kassens-Noor -- Managing Security at the World Cup / Kristine Toohey and Tracy Taylor -- An Evaluation of the FIFA Governance Reform Process of 2011-2013 / Roger Pielke, Jr. -- Match-fixing at the World Cup- Why Not? / Declan Hill -- Managing the World Cup: Future Research / Stephen Frawley and Daryl Adair |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on print version record |
| SUBJECT |
World Cup (Soccer) http://id.loc.gov/authorities/names/n98090291 -- Management.
http://id.loc.gov/authorities/subjects/sh2002007911
|
| Form |
Electronic book
|
| Author |
Frawley, Stephen, 1969-
|
|
Adair, Daryl.
|
| ISBN |
9781137373687 (electronic bk.) |
|
1137373687 (electronic bk.) |
|
