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Title Managing the football world cup / edited by Stephen Frawley, Daryl Adair
Published Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014
Online access available from:
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Description 1 online resource (x, 248 pages.)
Contents Managing the World Cup: Managerial Dimensions / Stephen Frawley and Daryl Adair -- Managing World Cup Legacy / John Horne -- Using New Media to Engage Consumers at the Football World Cup / Adam Karg and Daniel Lock -- Broadcasting the World Cup / Harry Arne Solberg and Chris Gratton -- Ambush Marketing and the Football World Cup / Simon Chadwick, Ran Liu and Des Thwaites -- The Challenge of Utilising World Cup Venues / Holger Preuss, Harry Arne Solberg and Jens Alm -- World Cup Stadium Development and Sustainability / Les Street, Stephen Frawley and Sarah Cobourn -- Beyond the Stadium: Football World Cup Fan Fests and Global Live Sites / Simone Eisenhauer, Daryl Adair and Tracy Taylor -- Managing Transport at the Football World Cup / Eva Kassens-Noor -- Managing Security at the World Cup / Kristine Toohey and Tracy Taylor -- An Evaluation of the FIFA Governance Reform Process of 2011-2013 / Roger Pielke, Jr. -- Match-fixing at the World Cup- Why Not? / Declan Hill -- Managing the World Cup: Future Research / Stephen Frawley and Daryl Adair
Bibliography Includes bibliographical references and index
Notes Description based on print version record
Subject World Cup (Soccer) -- Management.
Form Electronic book
Author Frawley, Stephen, 1969-
Adair, Daryl.
ISBN 9781137373687 (electronic bk.)
1137373687 (electronic bk.)