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Book Cover
Author Sifolo, Portia Pearl Siyanda, author

Title 2010 FIFA World Cup : an analysis of South Africa's decision based on Keynes and game theory / Portia Pearl Siyanda Sifolo
Published London : International CHRIE, 2014
Online access available from:
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Description 1 online resource
Series SAGE Business Cases
SAGE Business Cases
Summary The 2010 FIFA World Cup event was a tremendous boost to the pride and confidence of Africa and its people. Credit should be given to South Africa for taking the leading role in marketing the event as African and not as South African. Such marketing strategy did not only ensure African ownership but it instilled the sense of African pride. Mega-events have a tendency to create prospects and assumptions that are often linked to the accumulation of economic opportunities, related infrastructural development, identity and image building of the host country, let alone a massive boost to the tourism potential of the country. South Africa hosted the 2010 FIFA World Cup and thus becoming the first ever African country to host the event. This mega-event created hopes for the continent, since it was marketed as an 'African event'; albeit being hosted in South Africa
Notes Originally Published InSifolo, P. P. S. (2014). 2010 FIFA World Cup: An analysis of South Africa's decision based on Keynes and game theory. Journal of Hospitality and Tourism Cases, 3(4), 28-34
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject World Cup (Soccer) (19th : 2010 : South Africa)
World Cup (Soccer)
Hosting of sporting events -- Economic aspects -- Africa
Hosting of sporting events -- Social aspects -- Africa
Professional sports -- Economic aspects -- Africa
Soccer -- Tournaments -- South Africa
Professional sports -- Economic aspects.
Soccer -- Tournaments.
South Africa.
Form Electronic book
ISBN 1529710707