Title Culture as a consumer force : yoga and "glocalisation" / Søren Askegaard

Published London : Henry Stewart Talks, 2020

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HSTalks Business & Management Collection
HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (10 min.) : color, sound) Series The business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Summary This case study explores "glocalisation" and "cultural reflexivity" through the lens of Yoga in India Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Why we buy? Culture as a buying motivator Title from title frames Subject Consumer behavior -- India -- Case studies Consumers -- Psychology Consumption (Economics) -- Psychological aspects Consumption (Economics) -- Social aspects Culture and globalization -- Case studies Yoga -- Economic aspects Consumer behavior. Consumers -- Psychology. Consumption (Economics) -- Psychological aspects. Consumption (Economics) -- Social aspects. Culture and globalization. India. Genre/Form Case studies. Form Streaming video

Other Titles Why we buy? Culture as a buying motivator Why we buy? Culture as a buying motivator Why we buy? Culture as a buying motivator Why we buy? Culture as a buying motivator

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