| Description |
x, 172 pages : illustrations ; 24 cm |
| Series |
Oxford television studies |
|
Oxford television studies.
|
| Contents |
Machine derived contents note: List of Figures -- Introduction -- 1. Cinema and Wireless in Turn of the Century Popular Imagination -- 2. Wireless Nation: Defining Radio as a Domestic Technology -- 3. The Amateur, the Housewife, and the Salesroom Floor: Promoting Post-war U.S. Television -- 4. U.S. Television Abroad, 1960/1990: Market Power and National Introspection -- 5. "Mission Number One is to Kill TV": Remaking the Domestic Television Apparatus in the 1990s -- 6. Weather Porn and the Battle for Eyeballs: The Transition to Digital Broadcasting in the USA and UK -- 7. Redefining the Home Screen: The Case of the Digital Video Recorder -- 8. Marketers Strike Back: Virtual Advertising -- 9. How God Watches Television: Early Responses to Digital Television -- 10. High Tech in a Falling Market: Interactivity and Advertising Form in Contemporary U.S. Television -- 11. "Too Easy, Too Cheap and Too Fast to Control": Inellectual Property Battles in Digital Television" -- Conclusion -- Index |
| Summary |
"New Media and Popular Imagination offers a highly original account of the ways in which successive means of electronic communication - radio, television, and digital media - have been anticipated, debated, and taken up in the twentieth-century United States. Intended as an intervention in the emerging scholarly and policy debates around contemporary digital culture, the book analyses popular responses to earlier moments of technological innovation in the century. Successive electronic media challenged the borders between private and public, disturbed notions of national identity, and disrupted the gendered routines and spaces of the private home. Illuminating both the continuities and disjunctions between old media and new, New Media and Popular Imagination offers fresh insights into the relationship between technological change and cultural form."--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Radio broadcasting -- United States -- History.
|
|
Television broadcasting -- United States -- History.
|
|
Digital television -- United States.
|
|
Radio -- United States.
|
|
Television -- United States.
|
|
Digital media -- United States -- History.
|
| Genre/Form |
History.
|
| LC no. |
2004302992 |
| ISBN |
019871145X paperback alkaline paper |
|
0198711468 alkaline paper |
|
