Cover -- Title -- Dedication -- Contents -- Introduction -- Why and What -- Why a Logo? -- What Is a Logo? -- The Ten Rules -- Logo Development -- System Dynamics -- Implementing Logos -- Case Studies -- Designer Logo Gallery -- Lost Logos -- Logo Gallery -- Designer Directory -- Bibliography
Summary
This work covers the fundamental areas of the graphic design business and provides the reader with a range of content about logos, as well as tools to help them make better designs. It offers ideas and inspiration by featuring hundreds of real-life logos from around the world that have succeeded
