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Book Cover
Author Gardner, Susannah.

Title Buzz marketing with blogs for dummies / by Susannah Gardner
Published Hoboken, N.J. : Wiley, 2005


Location Call no. Vol. Availability
 MELB  658.800285 Gar/Bmw  DUE 05-08-19
Description xviii, 338 pages : illustrations ; 24 cm
Series --For dummies
--For dummies.
Contents Machine derived contents note: Introduction. -- Part I: Getting Started with Business Blogs. -- Chapter 1: Checking Out Business Blogs. -- Chapter 2: Discovering the Buzz about Buzz Marketing. -- Chapter 3: Building a Business Blog. -- Part II: Setting Up a Business Blog. -- Chapter 4: Picking a Blog Solution. -- Chapter 5: Setting Up a Hosted Blog. -- Chapter 6: Taking Control with Independent Blog Software. -- Part III: Minding Blog Etiquette and Culture. -- Chapter 7: Understanding Your Audience. -- Chapter 8: Joining the Blogosphere. -- Chapter 9: Avoiding Business Blog No-Nos. -- Part IV: Positioning Your Blog. -- Chapter 10: Finding a Voice. -- Chapter 11: Promoting Your Blog. -- Chapter 12: Staying on the Right Side of the Law. -- Part V: Making the Most of Your Blog. -- Chapter 13: Adding Value to a Blog. -- Chapter 14: Making Money with a Blog. -- Chapter 15: Going Beyond Blogs. -- Part VI: The Part of Tens. -- Chapter 16: Ten Dry-Spell-Breaking Ideas. -- Chapter 17: Ten Traits of a Good Blogger. -- Chapter 18: Ten Blogs You Should Know. -- Part VII: Appendixes. -- Appendix A: Glossary. -- Appendix B: Using the Book Blog. -- Appendix C: Hosted and Independent Blog Solutions. -- Appendix D: How URLs Work. -- Appendix E: Case Studies. -- Index
Summary Market your company, increase traffic to your site, create community and engender goodwill by interacting on a more personal level with your customers - you can do it all with corporate blogs and this book will show you how
Notes Includes index
Subject Blogs.
Marketing -- Computer network resources.
Genre/Form Blogs.
LC no. 2005921607
ISBN 9780764584572 paperback
076458457X paperback