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Book Cover
Author Halligan, Brian, 1967-

Title Inbound marketing : get found using Google, social media, and blogs / Brian Halligan and Dharmesh Shah
Published Hoboken, N.J. : Wiley, [2010]
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  


Description 1 online resource (xxiii, 226 pages) : illustrations
Series The new rules of social media series
New rules of social media series.
Contents Inbound Marketing: Get Found Using Google, Social Media, and Blogs; Contents; Foreword; Acknowledgments; Introduction; Part One: Inbound Marketing; Chapter 1: Shopping Has Changed ... Has Your Marketing?; Chapter 2: Is Your Web Site a Marketing Hub?; Chapter 3: Are You Worthy?; Part Two: Get Found By Prospects; Chapter 4: Create Remarkable Content; Chapter 5: Get Found in the Blogosphere; Chapter 6: Getting Found in Google; Chapter 7: Get Found in Social Media; Part Three: Converting Customers; Chapter 8: Convert Visitors into Leads; Chapter 9: Convert Prospects into Leads
Summary Stop pushing your message out and start pulling your customers in. Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, th
Notes Includes index
Print version record
Subject Google.
Customer relations.
Internet marketing.
Marketing -- Blogs.
Social media -- Economic aspects.
Genre/Form Blogs.
Form Electronic book
Author Shah, Dharmesh, 1967-
ISBN 0470499311 (Cloth)
0470550171 (electronic bk.)
0470550414 (electronic bk. ; Mobipocket Reader)
0470550422 (electronic bk. ; Adobe Digital Editions)
1118257839 (electronic bk.)
9780470499313 (Cloth)
9780470550175 (electronic bk.)
9780470550410 (electronic bk. ; Mobipocket Reader)
9780470550427 (electronic bk. ; Adobe Digital Editions)
9781118257838 (electronic bk.)