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Book Cover
Author Cass, John (Gene John)

Title Strategies and tools for corporate blogging / John Cass
Published Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, [2007]
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  


Description 1 online resource (xvi, 224 pages) : illustrations
Contents The need for blogger relations -- Determining if your organization should blog -- Developing a blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing for blogger relations -- Dialogue and the art of conversation for effective blogger relations -- Brand strategies for effective blogging -- Blogosphere communities : lessons from the automobile blogging community -- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0, and social media
Summary 8% of the Fortune 500 are blogging and the rest must follow by using blogs and other consumer-generated media to communicate with customers
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Blogs.
Business communication -- Blogs.
Business enterprises -- Blogs.
Internet marketing.
Genre/Form Blogs.
Form Electronic book
ISBN 0080481175 (electronic bk.)
9780080481173 (electronic bk.)