| Description |
1 online resource (xxi, 154 pages) : illustrations |
| Contents |
The power of social networks -- Getting on and getting started -- Making social networks work for you -- The strength of the microcelebrity -- The need for authenticity -- The feedback loop -- Social capital--cultural capital--financial capital -- Virality and communities : opportunities in distribution -- Crowdsourcing and cocreating: opportunities in production -- Opening the channels, inside and out: opportunities in communication -- Success is where you find it |
| Summary |
"Juliette Powell has provided a timely crash course on how to leverage your business's online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive."--Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110 "Reading Juliette Powell's book is like perusing the secret trade documents of the most connected social butterfly. Upon first meeting Juliette, she immediately grabbed me by the arm and introduced me to the most important person in the room. When you pick up her book, it's the same experience. She reaches through the pages and gives the reader entry to the halls of power through online networking." --Amy Shuster, Editorial Producer, MSNBC "Juliette knows her way around a social network; she regales us with tales and practical advice from the plastic porous mediascape of today." --David Thorpe, Global Director of Innovation, Ogilvy & Mather "If you are in business or starting one, and wonder what the heck all this talk about social networking is about, this book is the best quick guide I've seen. It's full of juicy stories, backed up by sound social science, lucidly explained." --Howard Rheingold, Author, Smartmobs ; Professor, Stanford and Berkeley "The exciting new world of online social networking is demonstrating the profound power of these truths to change the very fabric of society as we know it. Our interactions, relationships, and values are changing faster than most of us can comprehend. For some, the pace of this change is alarming. For others it is empowering. In 33 Million People in the Room Juliette Powell takes us on a funfilled tour of this rapidly changing hypo-manic digital ecosystem simultaneously providing both practical advice and an insightful commentary on the increasing importance of authenticity in modern culture. Along the way we meet a hilarious cast of characters and gain a behind-the-scenes glimpse into real social networking success stories showing how to leverage the power of this modern phenomenon to achieve meaningful social and economic results for you and your business." --Michael Spencer, CTO, ASMALLWORLD "Juliette Powell has captured the strength, excitement, and opportunity of social networks in this compelling work. Opening with an arresting saga about Chris Anderson's debut as the new TED owner, she deftly sketches vignette after vignette that will have you thinking--why not me? Social networking power is awesome for those w .. |
| Notes |
Includes index |
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Print version record |
| Subject |
Business networks -- Case studies
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Social networks -- Case studies
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Online social networks -- Case studies
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Business networks.
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Online social networks.
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Social networks.
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| Genre/Form |
Case studies.
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| Form |
Electronic book
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| ISBN |
9780137018840 |
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0137018843 |
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