Needs assessment: the big picture -- Paint a picture of your target population: assessing assets and problems -- Identifying and writing mission statements, goals, and objectives -- Program planning: the big picture -- Identifying strategies and activities -- The importance and use of theories in health education and health promotion -- Data collection strategies for needs assessments and evaluations -- Program evaluation: background and basics -- Evaluation structure and design -- Appendix 1. Responsibility and competency areas related to needs assessment, program planning, and implementation -- Appendix 2. Social and health assessment example : Cortland counts -- Appendix 3. Sample moderator script for a focus group interview
