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Title The art of SEO / Eric Enge [and others]
Published Sebastopol, Calif. : O'Reilly Media, 2009
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  
Safari O'Reilly books online    View Resource Record  


Description 1 online resource (xxiv, 574 pages) : illustrations
Series Theory in practice
Theory in practice (Sebastopol, Calif.)
Summary Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior--such as new ranking methods involving user engagement and social media--with an array of effective tactics, from basic to advanced. Comprehend SEO's many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit for late-breaking updates, checklists, worksheets, templates, and guides
Subject Internet marketing.
Internet searching.
Program transformation (Computer programming)
Web search engines.
Web site development.
Web sites -- Design.
Web sites -- Ratings and rankings.
Genre/Form Internet; Programming Languages; Web Programming; Desktop Applications
Form Electronic book
Author Enge, Eric.
ISBN 1449391052