Title The cola conquest I : Coca-Cola : a classic marketing story. / a film by Irene Angelico

Published [Kent, UK] : TV Choice, [2008] [Subiaco, W.A.] : Kanopy, [2014]

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Description 1 online resource (1 video file (42 min.)) : sound, color Summary "Documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact."--From distributor's website Notes Originally released in 2008 Credits Producer, Abbey Jack Neidik ; writer, director, Irene Angelico Performer Narrator: Rick Book Notes Mode of access: World Wide Web Subject Coca-Cola Company SUBJECT Coca-Cola Company. fast (OCoLC)fst00541496 Subject Soft drink industry -- United States -- History Cola drinks -- Marketing Soft drinks -- Marketing Soft drink industry. Soft drinks -- Marketing. United States. Genre/Form Made-for-TV movies. Documentary films. Documentary television programs. History. Documentary films. Made-for-TV movies. Documentaires. Téléfilms. Form Streaming video Author Angelico, Irene, director, writer. Neidik, Abbey Jack, producer. Book, Rick, narrator. TV Choice Productions, production company. Kanopy (Firm), distributor.

Other Titles Cola conquest one Coca-Cola : a classic marketing story

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