| Description |
1 online resource (vii, 225 pages) |
| Contents |
Commercial Participation: Advertising and Beyond -- Public Relations -- Nation Building -- Caring Capitalism -- Retail TV -- Mixed Blessings -- The Body Project |
| Summary |
Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas |
|
"Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. Its comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Topics include: reality formats as pseudo-events, participation/interactivity, product placement, donorship, TV-web branding, caring capitalism, commercial nationalism, mediation as consumption, consumption as mediation, making over homes/bodies as properties, consumer identity and pathology, gendered consumption, religion, Disney, and the American Dream"--Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Television advertising.
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Reality television programs.
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TV & society.
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Advertising & society.
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Television.
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PERFORMING ARTS -- Television -- History & Criticism.
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SOCIAL SCIENCE -- Popular Culture.
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PERFORMING ARTS -- Television -- Guides & Reviews.
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TECHNOLOGY & ENGINEERING -- Television & Video.
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Reality television programs
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Television advertising
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Media studies: TV & society.
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Media studies: advertising & society.
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Television.
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| Genre/Form |
Reality television programs
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Reality television programs.
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| Form |
Electronic book
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| ISBN |
9781137007681 |
|
1137007680 |
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