| Description |
xiii, 322 pages : illustrations ; 25 cm |
| Contents |
Attributes--Capital intensity--Spurious vs. causal correlation--Commodities--Competitive position--Differentiation--Economies of scale--Industries--Market evolution--Market leaders--Market position--PIMS program --Portfolio displays--Productivity--Quality--Reality-test plans--Relatedness--Served market--Share/profitability relationship--Synergy--Value--Value-based planning--Value enhancement--Vertical integration |
| Summary |
The authors explain PIMS methodology and applications to help managers understand and predict how strategic choices and market conditions affect business performance |
| Analysis |
Attributes--Capital intensity--Spurious vs. causal correlation--Commodities--Competitive position--Differentiation--Economies of scale--Industries--Market evolution--Market leaders--Market position--PIMS program --Portfolio displays--Productivity--Quality--Reality-test plans--Relatedness--Served market--Share/profitability relationship--Synergy--Value--Value-based planning--Value enhancement--Vertical integration |
|
Marketing Planning |
| Notes |
Includes index |
| Bibliography |
Bibliography: pages 301-312 |
| Subject |
Marketing -- Management.
|
|
Strategic planning.
|
| Author |
Gale, Bradley T.
|
| LC no. |
87000416 |
| ISBN |
0029044308 |
|
