| Description |
1 online resource |
| Contents |
Where it begins: unlearn boring -- How to read this book -- How does the world see you? Why discover your highest distinct value ; How to discover your highest distinct value -- The fascination advantage system. The seven fascination advantages ; The archetypes -- Your anthem: the tagline for your personality. The fascination laboratory ; Discover your differences ; The anthem method ; Teams, advantages, and anthems -- Afterword |
| Summary |
In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands"'how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself and the world. But how does the world see you' If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture. Effective messages build a cause-and-effect cycle that creates action. Each time you communicate, you will either be heard, or you will be ignored. In How the World Sees You, Sally Hogshead reveals which triggers individuals inherently use when interacting with others. Through her extensive, in-depth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals understand their strengths and weaknesses and the pros and cons of each. Inviting readers to take an online assessment, she then explains their results and helps them develop new talents, create more productive teams, and hire ideal employees. How the World Sees You coaches readers to focus not only on their strengths, but on the distinctive qualities and characteristics that make them different, not just better. As she persuasively shows, Different beats Good ever time |
| Notes |
Title from resource description page (Recorded Books, viewed April 14, 2014) |
|
English |
| Subject |
Marketing -- Psychological aspects
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Advertising -- Psychological aspects.
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Business.
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BUSINESS & ECONOMICS -- General.
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Skills.
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Management.
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Advertising -- Psychological aspects.
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Business.
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Marketing -- Psychological aspects.
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Social Sciences.
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Psychology.
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| Form |
Electronic book
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| LC no. |
2015410483 |
| ISBN |
9780062230706 |
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0062230700 |
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