| Description |
xiv, 306 pages : illustrations ; 25 cm |
| Contents |
1. How to make (or lose) a fortune -- 2. Crucial concepts made simple: How the online world works -- 3. Everything but the Internet -- 4. Enter the Internet: All the basic features -- 5. How to get "well connected" -- 6. E-mail: The most useful feature -- 7. Auto-responders: The best marketing tool of all! -- 8. Spreading the word: Advertising and FREE directory listing -- 9. Making the most of newsgroups & mailing lists -- 10. Gopher-based storefronts -- 11. World Wide Web storefronts -- 12. "Interpreneurs" in action -- App. A FireCrystal Consulting -- App. B The Internet Toolkit & Glossbrenner's Choice -- App. C Internet access providers |
| Summary |
After a quick-start section on connecting to, and navigating, the Internet, Alfred and Emily Glossbrenner tell you how to immediately begin using the Net's electronic "storefronts," mailing lists, newsgroups, and World Wide Web "home pages" to sell your product. They also explain how to put a catalog online and use E-mail to communicate with your suppliers and customers. You'll learn about advertising do's and don't's, where to find lists of Internet access providers and consultants, and how to avoid getting "flamed." There is also essential information on encryption, credit card numbers, passwords, and other crucial security-related topics |
| Notes |
Includes index |
| Subject |
Business enterprises -- United States -- Communication systems -- Case studies.
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Industrial management -- United States -- Computer network resources -- Case studies.
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Information networks.
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Internet advertising.
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Internet.
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| Author |
Glossbrenner, Emily.
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| LC no. |
94048312 |
| ISBN |
0070240493 (H) |
|
0070240507 (P) |
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