Book Cover
Book
Author Miller, Alex, 1956-

Title Strategic management / Alex Miller
Edition Third edition
Published Boston, Mass. : Irwin/McGraw Hill, 1998

Copies

Location Call no. Vol. Availability
 MELB  658.4012 Mil/Sma 1998  AVAILABLE
Description 1 volume (various pagings) : color illustrations ; 24 cm
Contents Pt. l. Perspectives on Strategic Management. 1. The Content of Strategy. 2. The Process of Strategic Management -- Pt. II. Strategic Analysis. 3. External Analysis. 4. Internal Analysis -- Pt. III. Strategy Formulation. 5. Operations-Level Strategy. 6. Business-Level Strategy. 7. Corporate-Level Strategy. 8. International-Level Strategy -- Pt. IV. Strategy Implementation. 9. The Challenges of Change and Organizational Learning. 10. Context Levers. 11. System Levers. 12. Action Levers
Bibliography Includes bibliographical references and indexes
Subject Strategic planning.
Strategic planning -- Case studies.
LC no. 97022814
ISBN 0070430144