Title Gaining and sustaining competitive advantage / Jay B. Barney

Edition Third edition Published Upper Saddle River, N.J. : Prentice Hall, [2007] ©2007

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.4 Bar/Gas 2007		AVAILABLE
MELB	658.4 Bar/Gas 2007		AVAILABLE

Description xvii, 555 pages Contents Contents: Ch. 1. Introduction : what is strategy? -- Ch. 2. Firm performance and competitive advantage -- Ch. 3. Evaluating environmental threats -- Ch. 4. Evaluating environmental opportunities -- Ch. 5. Evaluating firm strengths and weaknesses : the resource-based view -- Ch. 6. Cost leadership -- Ch. 7. Product differentiation -- Ch. 8. Flexibility : real options analysis under risk and uncertainty -- Ch. 9. Tacit collusion : cooperation to reduce competition -- Ch. 10. Vertical integration strategies -- Ch. 11. Diversification strategies -- Ch. 12. Implementing corporate diversification -- Ch. 13. Strategic alliance strategies -- Ch. 14. Merger and acquisition strategies -- Ch. 15. International strategies Notes Includes index Bibliography Includes bibliographical references and index Subject Industrial management. Strategic planning. Competition. LC no. 2006030155 ISBN 0131470949

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