Title Marketing research / Alvin C. Burns, Ronald F. Bush

Edition Fifth edition Published Upper Saddle River, N.J. : Pearson/Prentice Hall, [2006] ©2006

Copies

Location	Call no.	Vol.	Availability
MELB	658.83 Bur/Mre 2006		AVAILABLE
W'PONDS	658.83 Bur/Mre 2006		AVAILABLE
WATERFT BUSINESS	658.83 Bur/Mre 2006		AVAILABLE

Description xxx, 665 pages : color illustrations, portraits ; 27 cm + 1 CD-ROM (4 3/4 in.) 4 3/4 in Notes "SPSS integration ... student version 13.0"--Pref Accompanied by SPSS student version 13.0 on CD-ROM Previous ed.: 2003 Bibliography Includes bibliographical references and indexes Notes System requirements for accompanying disc: Windows 98, 2000, XP or Me SUBJECT SPSS for Windows. http://id.loc.gov/authorities/names/n92112430 Subject Marketing research. Author Bush, Ronald F. LC no. 2005053464 ISBN 0131477323

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