Book Cover
E-book
Author Solomon, Michael R.

Title The truth about what customers want / Michael R. Solomon
Published Upper Saddle River, N.J. : FT Press, ©2009

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Description 1 online resource (x, 209 pages)
Series The truth about
Truth about (FT Press)
Bibliography Includes bibliographical references (pages 201-208)
Notes Print version record
Subject Consumer behavior.
Consumers -- Attitudes.
Consumer behavior.
Consumers -- Attitudes.
Form Electronic book
ISBN 9780136063353
0136063357
Other Titles What customers want