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Author
Dahringer, Lee.
Title
International marketing : a global perspective / Lee D. Dahringer, Hans Mühlbacher
Published
Reading, Mass. : Addison-Wesley, [1991]
©1991
Copies
Location
Call no.
Vol.
Availability
MELB
658.848 Dah/Ima
AVAILABLE
Description
xxvi, 677 pages, 4 unnumbered pages of plates : illustrations (some color), maps ; 24 cm
Bibliography
Includes bibliographical references and indexes
Subject
Export marketing -- Management.
Author
Mühlbacher, Hans, 1949-
LC no.
90036665
ISBN
0201503549
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