Book Cover
Author Furrer, Olivier.

Title Corporate level strategy : theory and applications / Olivier Furrer
Published London ; New York : Routledge, 2011
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  


Description 1 online resource (xiv, 250 pages) : illustrations
Contents What is corporate-level strategy? -- Why do multibusiness firms exist? theoretical approaches to corporate-level strategy -- Defining the business -- Diversification strategies: creating corporate value -- The issue of relatedness -- Diversification and performance: limits to the scope of the firm -- The role of the parent: managing the multibusiness firm -- Organizing and structuring the multibusiness firm -- Vertical integration: coordinating the value chain -- The growth of the firm: internal development, mergers & acquisitions, and strategic alliances -- Restructuring strategies: reducing the scope of the firm -- Multipoint competition: managing market power -- International diversification: global integration and local responsiveness -- Corporate governance: controlling top managers and meeting corporate social responsibilities
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Diversification in industry -- Management.
Industrial management.
Strategic planning.
Form Electronic book
ISBN 0203844521 (electronic bk.)
9780203844526 (electronic bk.)