Book Cover
E-book
Author Carlton, Genevieve, author.

Title Worldly consumers : the demand for maps in Renaissance Italy / Genevieve Carlton
Published Chicago : The University of Chicago Press, [2015]
©2015

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Description 1 online resource (v, 237 pages) : illustrations, maps
Contents Introduction: finding the consumers of sixteenth-century maps -- Capturing the world on paper: the visual tradition and mapmaking -- The commerce of cartography: printing, price, and Francesco Rosselli -- A buyer's market: map ownership in Venice and Florence, 1460-1630 -- A world unknown to the ancients: the demand for cartographic novelty -- The power of knowledge: education and curiosity in cartographic prints -- Making an impression: the display of maps in sixteenth-century Italian homes -- Conclusion: worldly consumers and the meaning of maps
Summary "This book focuses on how inexpensive maps, produced for the masses, accrued cultural value for everyday consumers in Renaissance Italy, who wanted to own and display maps in their homes as works of art--not for practical use, but for their cultural capital as commodities"--ECIP info
Bibliography Includes bibliographical references (pages 211-227) and index
Notes Print version record
Subject Map industry and trade -- Italy -- History -- 16th century
Maps -- Marketing -- History -- 16th century
Maps in art.
CRAFTS & HOBBIES -- Book Printing & Binding.
DESIGN -- Book.
TECHNOLOGY & ENGINEERING -- Technical & Manufacturing Industries & Trades.
Map industry and trade
Maps in art
Maps -- Marketing
Italy
Genre/Form Electronic books
History
Form Electronic book
ISBN 9780226255453
022625545X