| Description |
xiv, 216 pages : illustrations ; 24 cm |
| Summary |
Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen. Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers |
| Notes |
Part of the Asia Pacific Design Library. QSL |
| Bibliography |
Includes bibliographical references |
| Notes |
Also issued online |
| Subject |
Problem solving
|
|
Creative ability in business
|
|
Design
|
| Author |
King, Andrew (Andrew Courtland)
|
|
Bennett, Kevin B. (Kevin Bruce), 1957-
|
| LC no. |
2013009497 |
| ISBN |
9780231163569 (cloth : alk. paper) |
|
0231163568 (cloth : alk. paper) |
|
