| Description |
xi, 340 pages : illustrations ; 25 cm |
| Contents |
Ch. 1. Introduction to Media Literacy -- Pt. I. Keys to Interpreting Media Messages. Ch. 2. Process. Ch. 3. Context. Ch. 4. Framework. Ch. 5. Production Values -- Pt. II. Media Formats. Ch. 6. Print Journalism. Ch. 7. Advertising. Ch. 8. American Political Communications -- Pt. III. Issues and Outcomes. Ch. 9. Issues in Media Communication. Ch. 10. Outcomes |
| Analysis |
Advertising |
|
Communication |
|
Journalism |
|
Mass media |
|
Overseas item |
|
Television |
| Bibliography |
Includes bibliographical references (pages [325]-327) and index |
| Subject |
Mass media.
|
|
Media literacy.
|
| LC no. |
94022004 |
| ISBN |
0275948307 (alk. paper) |
|
0275948315 (paperback) |
|
