Book Cover
Author Silverblatt, Art.

Title Media literacy : keys to interpreting media messages / Art Silverblatt
Published Westport, Conn. : Praeger, 1995


Location Call no. Vol. Availability
 MELB  302.23 Sil/Mlk  AVAILABLE
Description xi, 340 pages : illustrations ; 25 cm
Contents Ch. 1. Introduction to Media Literacy -- Pt. I. Keys to Interpreting Media Messages. Ch. 2. Process. Ch. 3. Context. Ch. 4. Framework. Ch. 5. Production Values -- Pt. II. Media Formats. Ch. 6. Print Journalism. Ch. 7. Advertising. Ch. 8. American Political Communications -- Pt. III. Issues and Outcomes. Ch. 9. Issues in Media Communication. Ch. 10. Outcomes
Analysis Advertising
Mass media
Overseas item
Bibliography Includes bibliographical references (pages [325]-327) and index
Subject Mass media.
Media literacy.
LC no. 94022004
ISBN 0275948307 (alk. paper)
0275948315 (paperback)